There is no Planet B! If we don't start now, then when?
Many people still think about climate change as something distant, natural or too big to imagine. Emission, CO2, net carbon, anthropogenic are not the words to start the morning. This prevents us from caring about the biggest threat to our planet. How to feel the need of starting it right now?
First step is to use simple language
Climate = extreme whether
Warming = overheating
Clean energy = cheap energy
Second step is to understand that it touches you personally
Local flooding is more important than global warming. Tea lovers, take note! The tea will loose its richness of flavour as the result of global temperature rise intensifies. Parents. Keep the world safe, healthy and vibrant for the kids. As you see everyone has a reason to care.
Extreme wheather is your personal concern because its going to hurt the people and things you love.
Third. Imagine a thick blanket of carbon pollution surrounding the Earth, dangerously warming the planet.